SAGE Webinar: Market Research Should Support Design Decisions

  • Wednesday, May 23, 2018
  • 12:00 PM
  • Webinar


  • The cost for this webinar is $50 for the general public. SAGE members can participate in all SAGE webinars throughout the year for FREE. SAGE membership is just $95 per year and has many benefits. Learn more by exploring the "Join Us" link in the menu bar. If you choose to join SAGE you can then register for this webinar immediately at no charge.
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This course is AIA approved for one Learning Unit (LU). 

Are you an ASID, IIDA, or IDS Member interested in earning CEU's for this course through IDCEC? CLICK HERE for more information!


Wednesday, May 23, 2018

1 pm ET, Noon CT, 11 am MT, 10 am PT




Market Research Should Support Design Decisions

Market research is increasingly important in not only determining whether or not a senior housing community should be built, but what the design features should be that will help position it for success. A market study that includes such tasks as detailed reviews of competitor websites, competitor interviews and on-site visits to key competitors will result in valuable information on the design features of competitive communities, how well amenity spaces are used, what organizations would change or have changed based on consumer and resident feedback. We also find that focus groups are a great way of testing many design features in terms of unit layout, size, etc. This webinar would address all of the issues described above. This allows the market research consultant to provide feedback to the developer and to the architect designing the community.

Learning Objectives

  • Understand how market research can provide valuable feedback on design issues.
  • Recognize the importance of asking consumers what they like and dislike about design features.
  • Insure that developers require feedback on design when retaining a market research consultant.
  • Enhance the collaboration between developers and architects around design.


Susan Brecht


Brecht Associates, Inc. 

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