By Keith Gray, Director of Applied Research
J+J Flooring Group
Thinking back on the past year, it’s dawned on me that the 2018 SAGE POE was in many ways the centerpiece of my professional work in 2018. My most sincere congratulations go out to the members of the 2018 SAGE POE team: Amy Carpenter, Migette Kaup, Teresa Whittington, Robert Soler, and Fred Worley for their part in creating this wonderful study, and for their passion and commitment to enhancing senior lifestyles.
And what a centerpiece it is!
The 2018 SAGE POE White Paper contains 31 information-filled, thoughtfully written, and beautifully illustrated pages of valuable information that speak exactly to the three themes I mentioned when we rolled out the 2018 SAGE POE at EFA last April: 1) this is important work; 2) that which gets measured gets improved, and; 3) a rising tide lifts all boats.
I’m reminded daily of the importance of this work.
Because of the 2018 SAGE POE, my professional involvement in senior lifestyles has grown beyond my expectations to include people and organizations that were unknown to me a year ago. Among these, many senior lifestyle architects, designers, and community owners and administrators have shared with me that this work matters and is useful to them.
They value this kind of relevant useful information.
The 2018 SAGE POE white paper is, of course, the measurement component of “measure and improve.” The information in this document is an excellent measurement of The Cottage at Cypress Cove.
And while it’s early to evaluate the impact of the 2018 SAGE POE in terms of bricks-and-mortar, organizational and lifestyle improvement, another indication of the SAGE POE’s power to improve is how it has, indirectly, promoted creative thinking another domain of senior lifestyle research.
It’s not widely known, but in fact J+J’s sponsorship of the 2018 SAGE POE catalyzed our co-sponsorship of Perkins Eastman’s groundbreaking Clean Slate Project, which looks to the future of senior living, and how it might evolve under the influence of four emerging macro shocks. You will be hearing much more about Clean Slate in the very near future.
This is a salient example of improvement, which was completely unexpected when this journey began.
One of the key conclusions that I reached while reflecting on my experiences with the 2018 SAGE POE is that to be truly effective, the POE must be effectively communicated. This seems obvious retrospectively, but it’s importance came to the forefront as we thought about the many channels by which this work could and should be shared.
And I’m very pleased to say that we’ve set things in-motion to communicate the 2018 SAGE POE and those that follow, more effectively.
In doing so we’ve engaged the excellent skillset of Sara Marberry, a true thought-leader and marketing and communications professional, who has great expertise in senior living and healthcare design. Sara has been a great help to us, and plans for communicating the SAGE POE, which included revising the SAGE website to enhance access to the POE, are really beginning to gel.
I’m very excited about how our efforts will promote the SAGE POE and SAGE as an organization.
Which leads me ask this question in closing: As we increase awareness of the power of the POE and improve how we share our findings, how do we measure its real impact?
It’s an intriguing question, to be sure. And it’s one that I hope we can begin to answer in 2019.